Comments on: Ready, Fire, Aim – does this work for IP Strategy http://www.thinkipstrategy.com/ipthinktank/165/ready-fire-aim-does-this-work-for-ip-strategy/ Trusted advisors to the world's most innovative companies Mon, 16 Jan 2012 09:10:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Duncan http://www.thinkipstrategy.com/ipthinktank/165/ready-fire-aim-does-this-work-for-ip-strategy/comment-page-1/#comment-1126 Duncan Mon, 01 Oct 2007 13:28:43 +0000 http://localhost:100/thinkipstrategy/?p=165#comment-1126 <p>Jordan - thanks for your great comment.  <br />It's interesting because the RIAA are betting on most defendants paying the settlement costs and going quitely - this is saying nothing about the merits of the case in any given situation.  I guess it depends how you look at it - on any given case, they'll fire then see what happens.  (Perhaps it should be 'Fire, Ready, Aim'<br />However, the overall strategy is pretty carefully set out.  They have a lot of battlefronts - they take an aggressive stance, knowing that many will fall away.  They then concentrate on what's left (equally aggressively).</p><p>I wonder whether there's a more effective approach they could take to this problem - say a combination of an amnesty period, some more positive incentives not to infringe and the current aggressive approach.  I just wonder whether that would be better for business overall - ie better for perception of who they are...</p><p>What do you think?</p> Jordan – thanks for your great comment. 
It’s interesting because the RIAA are betting on most defendants paying the settlement costs and going quitely – this is saying nothing about the merits of the case in any given situation.  I guess it depends how you look at it – on any given case, they’ll fire then see what happens.  (Perhaps it should be ‘Fire, Ready, Aim’
However, the overall strategy is pretty carefully set out.  They have a lot of battlefronts – they take an aggressive stance, knowing that many will fall away.  They then concentrate on what’s left (equally aggressively).

I wonder whether there’s a more effective approach they could take to this problem – say a combination of an amnesty period, some more positive incentives not to infringe and the current aggressive approach.  I just wonder whether that would be better for business overall – ie better for perception of who they are…

What do you think?

]]> By: Jordan Hatcher http://www.thinkipstrategy.com/ipthinktank/165/ready-fire-aim-does-this-work-for-ip-strategy/comment-page-1/#comment-1125 Jordan Hatcher Mon, 01 Oct 2007 12:52:03 +0000 http://localhost:100/thinkipstrategy/?p=165#comment-1125 <p>I'm not sure if I can say that it "works well", but what about the RIAA strategy of lawsuits against downloaders (or alleged downloaders)?  That seems like "ready fire aim" approach to IP enforcement, especially as they just seem to file as many lawsuits as possible and then they get weeded out via summary judgment (or settle).</p> I’m not sure if I can say that it “works well”, but what about the RIAA strategy of lawsuits against downloaders (or alleged downloaders)?  That seems like “ready fire aim” approach to IP enforcement, especially as they just seem to file as many lawsuits as possible and then they get weeded out via summary judgment (or settle).

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