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	<title>Comments on: Top 5 reasons not to settle IP Litigation</title>
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		<title>By: Duncan</title>
		<link>http://www.thinkipstrategy.com/ipthinktank/206/top-5-reasons-not-to-settle-ip-litigation/comment-page-1/#comment-1153</link>
		<dc:creator>Duncan</dc:creator>
		<pubDate>Fri, 18 Jan 2008 01:45:13 +0000</pubDate>
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		<description>&lt;p&gt;Kent - great points, thanks, and welcome.&lt;/p&gt;&lt;p&gt;I guess &#039;reasonable&#039; is what&#039;s being at least thought (if not said) internally - the framework is a (good) attempt at an objective standard of reasonableness - would you agree?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Kent &#8211; great points, thanks, and welcome.</p>
<p>I guess &#8216;reasonable&#8217; is what&#8217;s being at least thought (if not said) internally &#8211; the framework is a (good) attempt at an objective standard of reasonableness &#8211; would you agree?</p>
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		<title>By: Kent Richardson</title>
		<link>http://www.thinkipstrategy.com/ipthinktank/206/top-5-reasons-not-to-settle-ip-litigation/comment-page-1/#comment-1152</link>
		<dc:creator>Kent Richardson</dc:creator>
		<pubDate>Tue, 04 Dec 2007 19:00:06 +0000</pubDate>
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		<description>&lt;p&gt;1&#039;. Might be better stated as neither side can present a settlement calculation methodology acceptable to the other side. &quot;Close to offering a reasonable deal&quot; implies that both sides have a sense of what &quot;reasonable&quot; would be. The practical implication is that using words like &quot;reasonable&quot; almost guarantees that you&#039;ll have an extended fight on your hands. If you present the situation as &quot;there is no agreed upon framework to structure a settlement&quot; you take the inflammatory, &quot;you&#039;re being unreasonable,&quot; element out of the equation. &lt;/p&gt;&lt;p&gt;BTW, this point not only applies to the opposing side, but even in gathering the internal support for an offer to the other side. If the internal team doesn&#039;t agree on a settlement model, how would one ever expect the opposing side to agree on a model.&lt;/p&gt;&lt;p&gt;4&#039;.&#160; Settlement will be seen as a sign of weakness by other potential &amp; actual litigants.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>1&#8242;. Might be better stated as neither side can present a settlement calculation methodology acceptable to the other side. &#8220;Close to offering a reasonable deal&#8221; implies that both sides have a sense of what &#8220;reasonable&#8221; would be. The practical implication is that using words like &#8220;reasonable&#8221; almost guarantees that you&#8217;ll have an extended fight on your hands. If you present the situation as &#8220;there is no agreed upon framework to structure a settlement&#8221; you take the inflammatory, &#8220;you&#8217;re being unreasonable,&#8221; element out of the equation. </p>
<p>BTW, this point not only applies to the opposing side, but even in gathering the internal support for an offer to the other side. If the internal team doesn&#8217;t agree on a settlement model, how would one ever expect the opposing side to agree on a model.</p>
<p>4&#8242;.&nbsp; Settlement will be seen as a sign of weakness by other potential &amp; actual litigants.</p>
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		<title>By: Duncan</title>
		<link>http://www.thinkipstrategy.com/ipthinktank/206/top-5-reasons-not-to-settle-ip-litigation/comment-page-1/#comment-1151</link>
		<dc:creator>Duncan</dc:creator>
		<pubDate>Mon, 03 Dec 2007 09:10:48 +0000</pubDate>
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		<description>&lt;p&gt;Jeremy - great point.&#160; &lt;br /&gt;Apologies, your comment only just came through the system, I suspect you may have not clicked on the &#039;confirm&#039; button.&#160; Sorry about that.&lt;br /&gt;It&#039;s a great point, and, of course relies on a proper communication strategy so that shareholders fully understand the implications of settling.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Jeremy &#8211; great point.&nbsp; <br />Apologies, your comment only just came through the system, I suspect you may have not clicked on the &#8216;confirm&#8217; button.&nbsp; Sorry about that.<br />It&#8217;s a great point, and, of course relies on a proper communication strategy so that shareholders fully understand the implications of settling.</p>
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		<title>By: Leighton</title>
		<link>http://www.thinkipstrategy.com/ipthinktank/206/top-5-reasons-not-to-settle-ip-litigation/comment-page-1/#comment-1150</link>
		<dc:creator>Leighton</dc:creator>
		<pubDate>Mon, 26 Nov 2007 10:16:52 +0000</pubDate>
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		<description>&lt;p&gt;Ah yes, of course, perhaps I should have written:&lt;/p&gt;
&lt;p&gt;7. where you know you have a weak case but are facing a jury or are in a court where random decisions are quite frequent..&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Ah yes, of course, perhaps I should have written:</p>
<p>7. where you know you have a weak case but are facing a jury or are in a court where random decisions are quite frequent..</p>
<p>&nbsp;</p>
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