Comments on: Tactical response to infringers – copy them? http://www.thinkipstrategy.com/ipthinktank/300/tactical-response-to-infringers-copy-them/ Trusted advisors to the world's most innovative companies Mon, 16 Jan 2012 09:10:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Duncan http://www.thinkipstrategy.com/ipthinktank/300/tactical-response-to-infringers-copy-them/comment-page-1/#comment-1217 Duncan Wed, 16 Apr 2008 11:47:10 +0000 http://localhost:100/thinkipstrategy/?p=300#comment-1217 <p>Thanks Michelle - I think you're right.  Companies that encourage others to innovate and add to their IP (eg. under licence) can do incredibly well.  This model is very common and successful in the online environment - developers are usually handed tools to use to develop their own improvements.</p><p>Not so common outside the online world, and the trouble for Mattel has arisen in trying to apply the old model where it perhaps doesn't fit so well.</p> Thanks Michelle – I think you’re right.  Companies that encourage others to innovate and add to their IP (eg. under licence) can do incredibly well.  This model is very common and successful in the online environment – developers are usually handed tools to use to develop their own improvements.

Not so common outside the online world, and the trouble for Mattel has arisen in trying to apply the old model where it perhaps doesn’t fit so well.

]]> By: Michelle Jones http://www.thinkipstrategy.com/ipthinktank/300/tactical-response-to-infringers-copy-them/comment-page-1/#comment-1216 Michelle Jones Wed, 16 Apr 2008 10:04:58 +0000 http://localhost:100/thinkipstrategy/?p=300#comment-1216 <p>I think this is a fascinating story.  Apparently sales of the 'official' board game have increased on the back of Scrabulous taking the game to a new audience.  Surely a deal is a best way solution not launching an inferior product. Maybe a case of being blinded by 'not invented here'?</p> I think this is a fascinating story.  Apparently sales of the ‘official’ board game have increased on the back of Scrabulous taking the game to a new audience.  Surely a deal is a best way solution not launching an inferior product. Maybe a case of being blinded by ‘not invented here’?

]]>