Comments on: Trade mark strategy – counterintuitive names http://www.thinkipstrategy.com/ipthinktank/372/trade-mark-strategy-counterintuitive-names/ Trusted advisors to the world's most innovative companies Mon, 16 Jan 2012 09:10:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Duncan http://www.thinkipstrategy.com/ipthinktank/372/trade-mark-strategy-counterintuitive-names/comment-page-1/#comment-1315 Duncan Wed, 27 Aug 2008 10:31:03 +0000 http://localhost:100/thinkipstrategy/?p=372#comment-1315 <p>Thanks Ruth, these are great</p> Thanks Ruth, these are great

]]> By: ruth soetendorp http://www.thinkipstrategy.com/ipthinktank/372/trade-mark-strategy-counterintuitive-names/comment-page-1/#comment-1314 ruth soetendorp Wed, 27 Aug 2008 10:24:01 +0000 http://localhost:100/thinkipstrategy/?p=372#comment-1314 <p>You remind me of the fun to be had in the trade marks classroom with some of these. It is particularly relevant for European companies to ensure that the brand in one's own language is not ridiculous in someone else's.  'Jif' domestic cleaning materials had to go through a major European rebrand as 'Cif' a few years back.  The 'sweat' Japanese isotonic (?) sport drink always produced a smile, as did the Swedish chocolate bar called 'Plopp' (no expectation there to sell in UK!).  And of course, the car called 'Nova' (which means 'no go')</p><div><br /></div><div>best,</div><div>rs</div> You remind me of the fun to be had in the trade marks classroom with some of these. It is particularly relevant for European companies to ensure that the brand in one’s own language is not ridiculous in someone else’s.  ’Jif’ domestic cleaning materials had to go through a major European rebrand as ‘Cif’ a few years back.  The ‘sweat’ Japanese isotonic (?) sport drink always produced a smile, as did the Swedish chocolate bar called ‘Plopp’ (no expectation there to sell in UK!).  And of course, the car called ‘Nova’ (which means ‘no go’)

best,
rs
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